The assistant coach in your pocket

SquadManager Pro brings professional coaching to community club volunteers at a fraction of the price. Plan sessions in minutes, set up real development pathways for your MiniRoos and juniors, and run match day like you've been coaching for years.

Free to start. Set up your squad in minutes.

An AI-built session plan showing the session objective, timed activities and coaching tweaks

Never coached before? You're in the right place.

Most community coaches are parents who put their hand up. Volunteering shouldn't mean having to develop a whole coaching plan from scratch, so the app helps you plot the course with three easy steps to get you started:

1

Tell it about your squad

Age group and experience level. That's the whole setup.

2

Get a season pathway, ready made

What to teach players at this level, in what order, with a playing philosophy to match. One tap and it's yours.

3

Run sessions a parent can teach

Nearly 100 free curated drills with step-by-step diagrams, clear coaching points and no jargon. Every session builds on your pathway, so you always know what to do on Tuesday night.

All of that is free. Not a trial. Free.

For coaches

Everything a season asks of you, sorted

Get serious about player development

A proper development pathway for every age band, from first-season MiniRoos to competitive juniors: what to teach, when to teach it, and the drills to teach it with. Watch each topic go from first introduced to second nature as the season unfolds.

Session plans in minutes, not evenings

Pick what you want to work on and your assistant coach builds the full session: warm-up to cool-down, timings, coaching points and diagrams. Not sure what to work on? Let the app recommend a focus, based on your playing philosophy, your development pathway and your recent training and match notes.

Match day, handled

Fixtures import themselves from league platforms like Dribl. Line-ups take seconds, with everyone's game time visible at a glance. Record goals, assists and subs as they happen: the stats that matter to your team keep themselves, and parents follow along live from anywhere.

A season worth talking about

Pre-game talks in your team's own voice. Post-match analysis that reads your notes, not just the scoreline. And when the season wraps up, a presentation night speech kit: the story of your season, with a paragraph worth reading aloud for every single player.

A look inside the app

Recommended focus areas screen analysing recent matches and training
It tells you what to train next
A drill page with a step-by-step pitch diagram and coaching points
Drills a parent can teach
A squad development pathway with topics progressing through stages
Know what to teach all season
Live match recording with events synced to the match clock
Record the match as it happens
The season review story ready to read at presentation night
Presentation night, written for you
The coach dashboard with the guided setup checklist
From download to first session, guided

Free gets you coaching. Pro makes it yours.

Everything above is the free app: full squad management, the curated drill library, your starter pathway and philosophy, and a chance to try out live matches and the AI assistant. Pro is what it feels like when the assistant coach is simply there, every week, helping you plan every session, prepare for every match and keeping track for you.

Free

A complete coaching kit for a real season

  • Every squad management feature, unlimited players and fixtures
  • The full curated library: nearly 100 drills with original diagrams
  • A ready-made season pathway and playing philosophy
  • Live match days to get you started, with the supporter live view
  • 10 free AI generations to start, then a monthly taste, with a fresh 10 every new season

Pro

The same app, tuned to your squad

  • Plan every session and prep every match, all season long: as much as your season calls for
  • Record unlimited live match days
  • Customise your own playing philosophy to drive your squad's development, rather than coaching to a default
  • Full multi-season match stats history
  • A pathway that updates itself: the AI reads your session and match notes and suggests each topic's progress
  • Premium drill packs to deepen your library

Pro pricing is shown in the app. Coaching at a club? Club-wide licences below.

For clubs

For club administrators and technical directors

Your club's coaching philosophy, methodology and development pathways should be assets the club owns, not knowledge that walks out the door when a coach moves on. The Training Console gives your club a central command centre: a shared drill library, a structured training plan repository, and visibility across every squad and age group. Push training plans to any squad or the whole club, standardise your methodology from MiniRoos up, and when coaches change, your IP stays.

Club licences from $199 per year for a 10 coach club

Scaling with your number of coaches, and including a club administrator or technical director licence alongside the coach seats, as well as a generous allocation of supporter licences. Around $20 to $25 a coach, instead of $30 going it alone, and the more coaches you bring on board, the better the per-coach rate.

Licences are assigned centrally, so each coach opens the app to find their squad, their pathway and the club's methodology already waiting, no setup required of them.

For parents and supporters

For the sideline you can't always be on

Stay close to your child's football journey, no matter how busy life gets. Follow their matches live as they happen, see their development across the season, and catch every milestone, all tailored to your child, so you're in the loop even when you can't make it to the ground. Free for every parent, always.

Your next session is minutes away

Tap the video for sound

Get in touch

Have a question, need support, or want to learn more? We'd love to hear from you.